Determining how to use your often limited marketing budget can have you considering whether or not a professional marketing agency is worth the investment. This blog explores the advantages of hiring a professional marketing company over a freelancer or independent contractor solution.

Owning a website is crucial to building a digital identity for your business, which means it’s equally important to make sure that your website is working for you. To evaluate if your website contributes to your goals or is stuck in stagnation, you need to delve into the world of metrics.

Research suggests that 99% of consumers read online reviews when shopping online. That is why generating patient and resident referrals is crucial for skilled nursing facilities and senior living communities. Positive reviews can help increase census/occupancy, enhance your community’s reputation, and build trust among family members and the local community.

There’s no doubt, AI has remarkably impacted marketing across all industries. Although this technology can serve as a resource to complement your efforts, the human element is critical to driving success. This blog explores ways you can integrate AI into your everyday marketing activities and considerations for when you should include a human touch.

As a healthcare organization, it’s important to be prepared to successfully communicate during a crisis. This eight-point guide is designed to help you effectively communicate information.

In the fast-paced world of healthcare, senior care and skilled nursing, maintaining optimal occupancy rates is essential for success. A comprehensive checklist encompassing all aspects of marketing, lead management and relationship building can be a helpful place to start building your strategy.

In today's digital age, having a well-defined social media policy for social media management is fundamental for healthcare organizations. Learn more about how to create a policy for your organization.