Healthcare providers are at the forefront of patient care, yet many struggle with fragmented data and unclear market insights. In an era where data-driven strategies define success, having the right tools to navigate patient needs and market trends is critical.

Success in selling solutions to healthcare providers isn’t just about offering great products—it’s about having the right data to drive strategic decisions. In an industry where market dynamics are constantly evolving, suppliers need a competitive edge to stay ahead. That’s why Healthcraft has developed the new Market Mover^® analytics portal, a powerful tool designed to help suppliers make data-driven decisions that lead to stronger sales and better customer connections.

As the senior population continues to grow, their influence on purchasing decisions is becoming more significant. According to the 2020 Census, the 65-plus population saw its largest-ever 10-year numeric gain from 2010 to 2020, increasing by 15.5 million people. In fact, this surge is more than double the previous largest increase (5.7 million) from 1980 to 1990.

In today’s fast-paced healthcare industry, the ability to make informed decisions quickly is critical. At Healthcraft Creative Solutions, we understand the importance of data-driven decision-making and the powerful impact it can have on business success.

Hal Price, Chief Business Development Officer at Healthcraft Creative Solutions, is preparing to retire at the end of March after 42 years of service in the healthcare industry.

It’s no secret that using artificial intelligence (AI) chatbots like ChatGPT can make quick work of many tasks, like writing blog posts or website content. It’s particularly appealing to leverage these tools when you have a small team or don’t have a team member who is a dedicated writer. Although it can be tempting, relying too heavily on AI to write content for your website can ruin your website’s Search Engine Optimization (SEO). SEO determines if your web pages rank at the top of search results on platforms like Google.

Learn how Healthcraft Creative Solutions transformed WalkWise’s social media presence, dramatically increasing their Facebook reach and followers through a targeted organic and paid marketing campaign.

Storytelling is a time-honored tradition passed down through generations through music, dance, art and words. And who else embodies the “storyteller” better than older adults who have a lifetime of experiences to share? What’s even more meaningful is the impact a story can have on others. It may warm a heart, provide comfort, drive understanding or build confidence for a new chapter in life.

Every healthcare provider has a story to tell, but creating a narrative that accurately reflects your outcomes data can be challenging. Whether your organization needs support with optimizing outcomes data, making it actionable or simplifying it for clear communication with your teams, Healthcraft Creative Solutions’ award-winning Market Mover® Analytics can help.

In the constantly changing business landscape, clear marketing priorities are essential for achieving growth and success. As budget season approaches, now is the perfect time to reassess and refine your marketing strategies for the upcoming year. This blog can be used as a strategic guide to help you effectively determine and prioritize your marketing needs.

In today's digital world, accessibility isn't just a nice-to-have—it's a must. Imagine your website being a closed door for millions of potential customers. With 1.3 billion people worldwide living with a disability, making your website ADA-compliant is not just a legal requirement but a smart business move, especially in the business of serving older adults in post-acute care settings. So, what exactly is an ADA-compliant website?

Collaboration with strategic partners is integral to driving success and overcoming obstacles like healthcare staffing shortages. This blog explores a case study of how social media was leveraged to help achieve recruitment success.

Learn how to stand out in a competitive job market to attract top healthcare talent in the latest blog from Healthcraft Creative Solutions.

Travel back in time with Healthcraft as we celebrate National Skilled Nursing Care Week 2024 with a tribute to the Golden Age of Radio.

Determining how to use your often limited marketing budget can have you considering whether or not a professional marketing agency is worth the investment. This blog explores the advantages of hiring a professional marketing company over a freelancer or independent contractor solution.

Owning a website is crucial to building a digital identity for your business, which means it’s equally important to make sure that your website is working for you. To evaluate if your website contributes to your goals or is stuck in stagnation, you need to delve into the world of metrics.

Research suggests that 99% of consumers read online reviews when shopping online. That is why generating patient and resident referrals is crucial for skilled nursing facilities and senior living communities. Positive reviews can help increase census/occupancy, enhance your community’s reputation, and build trust among family members and the local community.

There’s no doubt, AI has remarkably impacted marketing across all industries. Although this technology can serve as a resource to complement your efforts, the human element is critical to driving success. This blog explores ways you can integrate AI into your everyday marketing activities and considerations for when you should include a human touch.

As a healthcare organization, it’s important to be prepared to successfully communicate during a crisis. This eight-point guide is designed to help you effectively communicate information.

In the fast-paced world of healthcare, senior care and skilled nursing, maintaining optimal occupancy rates is essential for success. A comprehensive checklist encompassing all aspects of marketing, lead management and relationship building can be a helpful place to start building your strategy.