Agency or No Agency? That is the Question!
Determining how to use your often limited marketing budget can have you considering whether or not a professional marketing agency is worth the investment. This blog explores the advantages of hiring a professional marketing company over a freelancer or independent contractor solution.
Why Hire an Agency?
You’ve been searching the web for an affordable solution to a marketing, design or advertising need. And, in fact, there are several options to consider when making your decision. Here are reasons why you may want to hire a professional marketing company over a freelancer:
Complex Industry: Professional marketing agencies consist of skilled content creators and designers who may specialize in your industry. Collaborating with a partner who understands your business means less burden on you to educate them on your goals and expectations.
Diverse Skill Set: Professional marketing agencies have a team of experts with diverse skill sets, including graphic designers, web developers, content writers, SEO specialists, and project managers. This collaborative approach means that your project receives comprehensive attention from specialists in different areas.
Comprehensive Services: In addition to design and development, agencies are often a “one-stop-shop” offering additional services such as branding, digital marketing, and SEO. This can help you create a cohesive and effective marketing strategy.
Agility: Agencies can typically work quickly to meet deadlines by leveraging a network of individuals. Agencies can also be more flexible to grow with you as needs and expectations evolve.
Quality Control and Reliability: Professional agencies have established processes and quality control measures to help ensure consistent, high-quality work. With strong communication protocols, you are more likely to get a quick response to any inquiries and receive deliverables on schedule.
Accountability: Agencies implement formal contracts clearly defining project scope, timelines, and responsibilities. This provides a higher level of accountability compared to working with individual freelancers.
Support and Maintenance: Professional agencies often offer ongoing support and maintenance services after completing a project. They can help with updates and technical support, providing long-term peace of mind.
If you are looking for a collaborative partner who is mutually invested in your success, a professional marketing agency is the answer.
Healthcraft Creative Solutions delivers hand-crafted marketing and analytics solutions for the healthcare industry. Click here to learn more about our solutions, or to schedule an introduction.