The Power of Data – Leveraging Healthcare Outcomes to Drive Success
Every healthcare provider has a story to tell, but creating a narrative that accurately reflects your outcomes data can be challenging. Whether your organization needs support with optimizing outcomes data, making it actionable or simplifying it for clear communication with your teams, Healthcraft Creative Solutions’ award-winning Market Mover® Analytics can help. Market Mover is Healthcraft’s proprietary analytics program that aggregates both private and public data sources to provide a clear view of long-term care across the country. Healthcare providers and those who sell to providers can benefit from the power of Market Mover analytics by visualizing data in new ways to drive individual business objectives.
How Market Mover Can Work for You
Long-Term Care Providers
Skilled nursing facilities, long-term care facilities, home health agencies and hospice agencies can benefit from Market Mover.
Drive Collaboration and Enhance Care: By leveraging Market Mover data with your clinical and therapy teams, you can identify opportunities for patient care enhancement. Once focus areas are determined, teams can work collaboratively to drive change. In fact, one skilled nursing facility in Tulsa, OK, used Market Mover to impact change in several areas, including:
Increasing average daily census
Raising Part A volume
Reducing average length of stay
Drastically improving quality measure scores
Expand and Optimize Revenue Opportunities: Market Mover’s data visualization capabilities allow you to explore the market around your facility to analyze discharge and referral patterns, DRGs, providers and more. Using this information, you can develop a strategy that is aligned with your goals, such as creating a clinical specialty in an area where you see a growing need in the community or targeting a referral source who may be sending referring patients greater distances because they are unaware of your services.
Tell Your Story: Using the “Storyteller” feature, you can easily enhance your marketing materials by creating tables and graphics that highlight your successes. Information can be used to showcase why a consumer or referral source should choose your facility over the competition.
Healthcare Suppliers
Companies looking to sell to providers in the long-term care industry can use Market Mover to enhance their strategy as well.
Market Identification and Densification: Improve your sales strategy with key insights to care delivery on a market-by-market basis. Cross-reference your Ideal Customer Profile (ICP) with local needs to determine if there are additional growth opportunities in your current market or markets that you want to move into.
Create Custom Value Propositions: By analyzing a specific sales target’s quality measures, you can tailor your value proposition to the key areas of need made evident in the data.
Engage More Effectively: By using Market Mover’s Prospect Profile, suppliers can come to a sales meeting prepared with visuals designed to specifically highlight the areas in which they can help impact a facility’s outcomes, making a cold call warm in a flash.
Data Doesn’t Have to Be Daunting
With Market Mover Analytics from Healthcraft Creative Solutions, you can make healthcare data work for you. Whether you are a care provider or supplier, Healthcraft can help you harness data and visualize it in a compelling and actionable way. See how Market Mover can work for you when you schedule a demo, here.