Healthcraft’s Market Mover®: Turning Data into Action
In today’s fast-paced healthcare industry, the ability to make informed decisions quickly is critical. At Healthcraft Creative Solutions, we understand the importance of data-driven decision-making and the powerful impact it can have on business success.
With Healthcraft’s proprietary Market Mover® Analytics, we are transforming complex data into actionable insights that help you make smarter decisions, streamline operations, and drive better patient outcomes. Whether you’re a healthcare provider looking to attract more patients or a supplier looking to strengthen your sales conversations, Market Mover gives you the tools to help act on your insights effectively.
Key Features & Benefits
Identifying Needs and Opportunities
One of the core strengths of Market Mover is its ability to help you identify local market needs and uncover competitive opportunities. This means providers can tailor services to meet patient demand, while suppliers can align sales efforts with the most promising prospects. By analyzing data across various care settings and payers, Market Mover offers insights into what’s happening in your specific market, allowing you to strategically align your services to meet demand.
Target Identification
Market Mover helps you pinpoint high-value sales targets and patient demographics. By analyzing data on referral source patterns, patient demographics, patient behavior, and local trends, you can identify exactly who your next patient or prospect can be. This focused approach helps you invest your time and resources where they’ll have the biggest impact. Additionally, it can help providers reach the right patients at the right time, and help suppliers focus on the most impactful sales opportunities.
Prospect Profiling
Cold calling can be a challenge, but with Market Mover, you can warm up those calls. Our data-driven insights provide you with detailed profiles of potential prospects, allowing you to approach conversations with a higher level of relevance and preparedness. Providers can use Market Mover to engage patients with the right messaging and it can help suppliers approach sales conversations with confidence. Knowing your prospects' needs before reaching out can make all the difference.
Healthcraft Storyteller
In healthcare, showcasing quality outcomes is key to building trust and attracting patients. With Healthcraft Storyteller, you can share success stories and quality metrics that not only highlight your organization's achievements but also drive patient referrals. For providers, this means demonstrating excellence in care, and for suppliers, it means strengthening value propositions. Using data-driven storytelling, we help you convey your value in a way that resonates with patients and other healthcare providers.
More Than Just Data
At Healthcraft Creative Solutions, we believe that data should guide you toward meaningful insights and tangible outcomes. Market Mover doesn’t just offer raw data; it helps you use that data to achieve your goals.
For healthcare providers, Market Mover enables you to not only attract more patients but also improve the quality of care by making informed decisions that align with patient and referral source needs. For suppliers, it helps identify key decision-makers, ensuring you’re targeting the right people and strengthening your sales pipeline.
Recent Enhancements
We’re constantly working to improve Market Mover and provide even more value. We have recently expanded our data coverage to offer richer insights across all care settings and payers. We’ve also reduced data latency for real-time decision-making and are rolling out advanced filtering capabilities for more granular, tailored analysis. These enhancements have strengthened Market Mover’s ability to guide smarter, data-driven business decisions.
Why Market Mover?
When it comes to decision-making, data is critical. Without it, decisions are just guesses. Market Mover helps to ensure that you’re telling the right story at the right time, guiding smarter, data-driven business decisions.
Ready to take your business to the next level with Market Mover? Contact us today to learn how our data-driven platform can help you make smarter decisions and drive results in healthcare.