Think You Should Use AI for Website Content? Think Again.
How AI-Generated Content Can Harm Your SEO
It’s no secret that using artificial intelligence (AI) chatbots like ChatGPT can make quick work of many tasks, like writing blog posts or website content. It’s particularly appealing to leverage these tools when you have a small team or don’t have a team member who is a dedicated writer. Although it can be tempting, relying too heavily on AI to write content for your website can ruin your website’s Search Engine Optimization (SEO). SEO determines if your web pages rank at the top of search results on platforms like Google. But why does this matter, and why should you care? In this blog, Healthcraft Creative Solutions discusses how relying too much on AI-generated content (AIGC) can negatively impact your website's SEO, affecting your search engine rankings and visibility to potential customers.
Why does SEO matter?
SEO affects how visible your content is to potential customers. Higher rankings lead to increased visibility, more clicks, and greater engagement. In a competitive healthcare market, effective SEO ensures your online presence stands out from competitors, making it easier for your target audience to find the content they need and boosting your chances of success.
Balancing AI Assistance With Human Creativity
Before discussing the risks of using AI chatbots for writing content, let’s explore how AI can be helpful when used sparingly. AI tools are great for brainstorming, such as generating blog topic ideas. They can also help refine your writing. For instance, if your landing page content is too wordy, you can use AI to make it more concise by cutting unnecessary or repetitive text.
In these situations, AI can be a useful tool to help you break through writer’s block or refine some copy. However, even in this case, AI should be used carefully. While AI can be good for helping you brainstorm topics, it can be tempting to ask it to continue writing content based on those topics rather than writing it yourself. Additionally, asking AI to tweak your content can remove important information or make it feel less human. Be sure to write your own content and read through the AI’s output to confirm that it is accurate and well-written.
AI Accuracy and Its Impact on Search Rankings
Google, the most used search engine, takes a balanced stance on AI-generated content when it comes to SEO. According to its blog, Google prioritizes high-quality content that demonstrates expertise, experience, authoritativeness, and trustworthiness
(E-E-A-T), regardless of how it’s created. However, AI often produces inaccurate content; a Purdue study found that 52% of ChatGPT responses contain incorrect information. This can harm your search rankings and credibility with readers.
Google continues to refine its ranking system to prioritize helpful, original content and penalize low-quality or inaccurate pages. The more writers rely on AI to create content without making sure that it is accurate and well-written, the more they will likely see their pages sink in search engine rankings over time.
Why Human-Generated Content Matters
While some readers may not mind if your content is written by AI, many value the personal touch of human-written content. Founder of Keever SEO Scott Keever explains, “While using AI to generate content is fast and cost-efficient, human-driven content brings creativity, emotions, and unique perspectives that AI cannot emulate.” As the public familiarizes itself with AI, they will likely be able to tell if your content was written by a human and many will appreciate the human touch.
Revolutionize Your SEO Strategy with Healthcraft
Healthcraft Creative Solutions specializes in creating high-quality, SEO-optimized content that gives you the best of both worlds. Our experienced team understands how to craft content that builds authentic connections with your audience and helps your website rank higher on search engines like Google. Our team uses proven strategies to ensure your content is not only engaging but also aligned with the latest SEO best practices. Whether you're looking to improve your search visibility or develop a more effective content strategy, we’re here to help. Contact us today to elevate your marketing efforts and drive more organic traffic to your site.