Navigating the New Linkedin Algorithm: A Must for Healthcare Companies

In today's digital landscape, LinkedIn has emerged as a powerful platform for professionals across various industries to connect, share insights and grow their networks. Recently, LinkedIn made changes to the algorithm. How do healthcare companies keep up?

Effectively utilizing LinkedIn can help post-acute businesses attract quality team members, build recognizable thought leadership, engage with industry experts and build meaningful connections with potential clients. However, with only 16.2% of LinkedIn users active daily and 48% accessing the platform monthly, developing a practical content strategy that optimizes engagement and provides value becomes crucial. Let’s explore strategies to create compelling content and ultimately drive the desired outcomes for healthcare and post-acute service providers.

1. Quality Over Quantity:

With most LinkedIn users accessing the platform monthly, it is essential to prioritize quality content over quantity content creation. By cross-posting content daily, you can connect with daily users and assure that monthly visitors will find valuable and insightful information when they arrive at the site. Consider creating thought leadership articles, industry insights, best practices and case studies that provide practical takeaways for healthcare professionals.

2. Leverage Photos and Videos:

To maximize engagement on LinkedIn, visual content plays a crucial role. Incorporate high-quality images, infographics and videos into your posts to make them visually appealing and easily digestible. User-generated and authentic visuals perform best on all platforms. Engaging visuals can increase the chances of your content being seen, liked, commented on and shared by your audience. This amplification can extend your reach and drive more traffic to your LinkedIn page.

3. Share Knowledge and Advice

LinkedIn’s updated algorithm prioritizes knowledge, expertise and advice and will show your posts to users who will most likely find the information useful – especially current followers. Speak directly to your chosen demographic and audience, focusing on their perspective. Using relevant search terms that match your company’s expertise within the content gives it a better chance of being seen by your selected audience and potential team members. You may see more page followers now seeing your content because they belong to your niche in the industry.

4. Encourage User Engagement:

Meaningful comments mean more reach. One way to enhance user engagement is by creating content encouraging users to participate in the conversation. Ask thought-provoking questions, seek opinions and invite users to share their experiences. By initiating dialogue with your audience, you foster meaningful connections and gain valuable insights and feedback from industry professionals. Invite your employees to follow regularly to increase in-house followers. Their engagement reaches the hundreds of people they relate to on the platform. When they benefit from the content, you benefit by reaching more people.

5. Monitor Metrics and Adapt:

Regularly analyze the performance metrics of your LinkedIn content and adjust accordingly. Pay attention to metrics such as post reach, engagement and click-through rates. This valuable data can help you understand what type of content resonates most with your audience and refine your strategy accordingly. Experiment with different formats, topics and posting times to determine what works best for your target audience.

When it comes to effective healthcare and post-acute marketing strategies, partnering with experts who understand the industry can make a significant difference. Healthcraft Creative Solutions, a leading healthcare marketing organization, has a deep understanding of the healthcare landscape and expertise in crafting compelling marketing campaigns. Healthcraft can help you navigate the complexities of LinkedIn, social media and digital marketing to achieve your business goals. Set up time to connect with us at https://www.healthcraftcreative.com/contact.